The objective of Media Day 2024 was to capture dynamic, cinematic images of the Seahawks players, emphasizing resilience, fluidity, and strength. This water-themed project marked a pivotal transition for the Seahawks, drawing inspiration from the Pacific Northwest’s natural surroundings and the spirit of adaptation.
This project received industry praise for its innovative approach, with visuals that resonated strongly across social media and in-stadium applications. It later won the New York Photography Awards' Silver Award for Commercial Sports Photography in December 2024.
Role - Assistant Photographer & Creative Director
Client - Seattle Seahawks
THE RESULT
THE VISION
Water - Power - Strength - Movement - Energy
THE PROCESS
The production featured a large LED backdrop displaying cycling water visuals with layered lighting that accentuated the set's reflective qualities, casting a cinematic and almost surreal glow. Mylar beneath the players’ feet reinforced the water theme, adding an illusion of depth and a captivating new visual dimension around the players as they were directed into powerful poses to reflect the energy of game day.